3 Mistakes Entrepreneurs Make with Social Media

 

Social media can be completely overwhelming for new business owners, yet depending on your business, it could be an essential part of your marketing strategy.

 

If your target market uses social media, then you’re going to want to have a presence on the platform that makes that most sense for your business. Whether it’s Facebook, Pinterest or Instagram, you’ll want to show up where your customers are hanging out.

 

Since social media is constantly changing, you’ll want to stay up on the trends and avoid some of the key mistakes that newer entrepreneurs make when using social media as a marketing strategy.

 

Mistake #1: No Strategy

 

Having no strategy is as bad (if not worse) then having no presence on social media. 

 

Did get a strategy in place, start by asking yourself a few questions. 

 

1.Which platform(s) should I be on? Where are my customers hanging out (which social media platform)?

 

2.What are my customers looking for on those platforms (ideas, inspiration, information, etc.)?

Take a step back up and look at the bigger picture. What are you trying to accomplish? Who are you trying to engage with and what does that person want? Does she love contests or enjoy watching how-to videos? If so, you might want to start working those into your social media activity.

 

Put together a monthly or quarterly calendar and map out ideas, themes, contests, etc. that your audience would enjoy reading, watching or sharing.  Give them a reason to check out your product or service.  

 

If you’re stuck putting a strategy together, find someone to help you. There are a lot of freelance social media consultants that work on a per-project basis and can help you put a strategy and calendar together. Just be sure and find someone that is a good fit for your brand and knows how to target your audience.

 

Mistake #2: Trying to Do It All

 

This really falls under strategy, but it’s worth making it big and bold. Entrepreneurs often feel like they need to do it all. The truth is, there are only so many hours in a day. You can’t do it all!

 

Pick one or two social media platforms and work on only those. And if you’re really crunched for time, just pick one to start.

 

Don’t spread yourself too thin. Maybe your customer doesn’t use social media at all. If that’s the case, then focus on engaging them where they do hang out or through a blog on your website.

 

Mistake #3: Not Automating

 

Again, you’re not superhuman. 

 

Automate and batch your social media posts as much as possible. Leverage that precious time you have and get the most bang for your buck.

 

This comes down to planning. Use that marketing calendar and strategy you created to schedule out your social media posts. There are several services out there for different platforms that will allow you to schedule your posts ahead of time. 

 

If you can afford it, outsource your social media posting to a virtual assistant who can take this task off your plate. If they are good, it will be money well-spent.

 

Save yourself the time and stress while growing your business with social media!

It's insane how popular social media has become in just the last few years, so much that every year we have at least a dozen or so make some kind of headway, even Tik Tok is growing strong and it seems to be a new mega hit, but more about them in a later post for now lets talk about a nice solid and strong Instagram and how to get more followers in 4 simple steps.

In the last several years, Instagram has become a well-loved social media platform with over 600 million active users. If your business can build a more substantial Instagram following, it can translate to more sales for your business, more traffic to your blog, and a stronger community for your brand. Building a large Instagram following isn't hard, but it will take time. Here are four surefire ways you can grow your Instagram followers for your business.

1, Like Photos in Your Industry

The best way to get your name out there is by liking other people's photos. Every day, spend some time on Instagram and like five to ten pictures on someone's account. You should also try and leave them a genuine comment and start following their account. To find users in your industry or niche, check hashtags and view the followers of your favorite Instagram accounts.

2. Create a Hashtag

Creating a hashtag for your business is a great way to build your community and gain new content for your account. The first step is creating a unique hashtag that isn't already in use. Next, ask others to use it. Once people start using your hashtag, you can begin to re-post the images from your followers. This allows you to build a community by showing your followers that you appreciate their photos and it gives you new content for your account.

3. Respond to Your Followers

The entire nature of social media platforms like Instagram is to be social. To grow your Instagram followers, you need to respond to any comments that you receive and leave comments for other people. It is important that your comments be genuine, and they should encourage them to post even more photos.

4. Collaborate with Others

Another surefire way to extend your reach on Instagram and grow your following is to collaborate with others. This can be either through a partnership of sponsorship. A partnership allows both parties to provide value to their followers while expanding their exposure and reaching new audiences.

With high engagement rates and more than 600 million monthly active users, it's no wonder getting more Instagram followers is a huge priority for businesses. One of the most important factors to remember when trying to build your Instagram followers is to share great content that is relevant to your target audience, and that provides them with value. If you want to develop your presence quickly, utilize these four tips in your Instagram marketing strategy today.


you will be amazed how quickly you will start gaining new followers and reaching your goals
of growing your Instagram Account to a new level.

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